Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Table of Contents
Chapter 1 Introducing Strategy
Part I THE STRATEGIC POSITION
Chapter 2 The Environment
Chapter 3 Strategic Capability
Chapter 4 Strategic Purpose
Chapter 5 Culture and Strategy
Part II STRATEGIC CHOICES
Chapter 6 Business-Level Strategy
Chapter 7 Directions and Corporate-Level Strategy
Chapter 8 International Strategy
Chapter 9 Innovation and Entrepreneurship
Chapter 10 Strategy Methods and Evaluation
Part III STRATEGY IN ACTION
Chapter 11 Strategy Development Processes
Chapter 12 Organising for Success
Chapter 13 Resourcing Strategies
Chapter 14 Managing Strategic Change
Chapter 15 The Practice of Strategy