Make selling a social affair!
The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 - 60 minutes a day previously spent on acquisitions
If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.
Table of Contents
Part 1 Getting Ready to Generate Leads
Chapter 1 Selling Is a Social Business
Chapter 2 Determining Your Target Audience
Chapter 3 Mapping the Buyer’s Journey
Part 2 Building a Database of Leads
Chapter 4 Setting Up for Success
Chapter 5 Identifying Leads
Chapter 6 Saving Leads and Accounts
Part 3 Engaging with Leads
Chapter 7 Becoming Top of Mind with Your Leads
Chapter 8 Connecting with Leads
Part 4 Turning Leads into Valuable Relationships
Chapter 9 Developing a Daily Routine
Chapter 10 Using the Mobile App
Part 5 The Part of Tens
Chapter 11 Ten Tips for Advanced Lead Generation
Chapter 12 Ten Tips for Account Management
Chapter 13 Ten Social-Selling Leaders to Follow
Chapter 14 Ten More Social-Selling Resources