Starting an Online Business For Dummies, 7th Edition

Starting an Online Business For Dummies, 7th Edition Front Cover
1 Reviews
2013-07-10
456 pages

Book Description

Starting an Online Business ( (Computer/Tech))

Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting , implement security and privacy measures, open up shop, and start promoting to the world.

  • Covers the latest trends and techniques for online discoverability - from social media to search engine rankings, online couponing to optimization for mobile devices,¬†and beyond
  • Highlights business issues that are of particular concern to online entrepreneurs
  • Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
  • Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Table of Contents

Part I: Launching Your Online Business
Chapter 1. New Tools and Strategies for Your Online Business
Chapter 2. Opening Your Online Business
Chapter 3. Choosing and Equipping Your New E-Business
Chapter 4. Selecting Your E-Commerce Host and Design Tools

Part II: Creating a Business Website
Chapter 5. Organizing Your Business Presence and Attracting Customers
Chapter 6. Making Shopping Easy on Your E-Commerce Site
Chapter 7. Accepting Payments
Chapter 8. Communicating with Customers and Building Loyalty
Chapter 9. Sourcing Worldwide for Your Business

Part III: Social Networking and Marketing
Chapter 10. and Publicity. The Basics
Chapter 11. Search Engine Optimization
Chapter 12. Location, Location, Location Marketing
Chapter 13. Social Marketing. , Pinterest, Twitter, and Blogs

Part IV: Expanding Beyond Your Website
Chapter 14. Selling on Amazon.com and eBay
Chapter 15. Moving to Specialty Marketplaces
Chapter 16. Managing and Growing Your Online Business

Part V: Keeping Your Business Legal and Fiscally Responsible
Chapter 17. Keeping It All Legal
Chapter 18. Online Business Accounting Tools

Part VI: The Part of Tens
Chapter 19. Ten Ways to Reach Mobile Shoppers
Chapter 20. Ten Ways to Develop a Platform

Book Details

  • Title: Starting an Online Business For Dummies, 7th Edition
  • Author:
  • Length: 456 pages
  • Edition: 7
  • Language: English
  • Publisher:
  • Publication Date: 2013-07-10
  • ISBN-10: 1118607783
  • ISBN-13: 9781118607787
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