Strategic Management: Concepts, 2nd Edition by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
Table of Contents
PART ONE / Strategy Analysis
Chapter 1. What Is Strategy, and Why Is It Important?
Chapter 2. Strategic Leadership: Managing the Strategy Process
Chapter 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4. Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5. Competitive Advantage, Firm Performance, and Business Models
PART TWO / Strategy Formulation
Chapter 6. Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7. Business Strategy: Innovation and Entrepreneurship
Chapter 8. Corporate Strategy: Vertical Integration and Diversification
Chapter 9. Corporate Strategy: Mergers and Acquisitions, Strategic Alliances
Chapter 10. Global Strategy: Competing Around the World
PART FOUR / MiniCases
Chapter 1 Does Facebook Have a Strategy?
Chapter 2 Michael Phelps: The Greatest Olympian
Chapter 3 Teach For America: Inspiring Future Leaders
Chapter 4 Strategy and Serendipity: A Billion-Dollar Bonanza
Chapter 5 The Wonder from Sweden: Is IKEA's Success Sustainable?
Chapter 6 Starbucks: Re-creating Its Uniqueness
Chapter 7 LVMH in China: Building Its Empire of Desire
Chapter 8 GE under Jack Welch vs. Jeffrey Immelt
Chapter 9 Competing on Business Models: Google vs. Microsoft
Chapter 10 From Good to Great to Gone: The Rise and Fall of Circuit City
Chapter 11 China's Li Ning Challenges Nike and adidas
Chapter 12 Which Automotive Technology Will Win?
Chapter 13 Is Porsche Killing the Golden Goose?
Chapter 14 The Rise of Samsung Electronics
Chapter 15 Yummy Yum!'s Competitive Advantage in China
Chapter 16 BYD—"Build Your Dreams" in America
Chapter 17 Alibaba and China's E-Commerce: "Open Sesame" Comes True
Chapter 18 The Premature Death of a Google Forerunner at Microsoft
Chapter 19 Sony's Structure and Competitive Disadvantage
Chapter 20 UBS's Billion-Dollar Ethics Scandals